Coolbrands UK 2022/23

2022 /23

An insight into some of Britain’s coolest brands

CoolBrands® 2022/23

An insight into some of Britain’s coolest brands

coolbrandsuk.com

Published by Academy of Chief Marketers

William Old Centre Duck’s Hill Rd Northwood HA6 2NP

Paper supplied by Ebbs (Elliott Baxter & Company Limited)

Printed in the UK

ISBN: 978-1-9997456-2-2

All rights reserved.

© 2023 Superbrands (UK) Ltd

CoolBrands® is a registered trademark of Superbrands (UK) Ltd in the United Kingdom.

No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes without first obtaining permission in writing from the publisher of the book together with the copyright owners as featured.

Foreword

Cool will never die

Firstly I want to thank all our members for being part of our community and our expert council for their hard work in voting.

Coolbrands are more critical in today’s society than ever, but what makes a brand cool? Thanks to Ilan Dar-Nimrod’s research, we get a clearer understanding of what people consider cool.

The study identified two types of cool, cachet cool (think The Rock & Robert Downey Jr.) and contrarian cool (think Lady Gaga & James Dean). Cool was coined over 100 years ago and became popular in the Jazz era, but in today’s society, brand loyalty is built around what a brand stands for, its purpose. How it treats its customers, environmental credentials, doing good in the world etc., and ultimately its purpose.

The rise of concepts like brand purpose in marketing is no surprise. It’s the inevitable outcome of 150 years of accusations that advertising is deceitful and has little value for society.

This constant criticism has created self-doubt among advertising people. It has also given rise to a new breed of marketing gurus who focus on building brands with a purpose rather than simply aiming to make money.

Authentically purpose-driven brands are transparent and accountable to their consumers. This reflects in their business practices and consumer perceptions. Research shows that eighty per cent of consumers would pay more for brands with a social or environmental mission essential to making them cool in the eyes of the consumer.

A Coolbrand aims to embed its purpose in everything they do, to leave a lasting impact on people. Purpose-driven companies are more likely to secure market share and higher employee satisfaction. Furthermore, consumers identify with a brand’s purpose and want to connect with it. This is why being cool will never die.

Contents

About CoolBrands®

CoolBrands® is an annual initiative to identify and pay tribute to the nation’s coolest brands.

Since 2001 we have been canvassing the opinions of experts and consumers to produce an annual barometer of Britain’s coolest brands.

Cool is subjective and personal. Accordingly, voters are not given a definition but are asked to bear in mind the following factors, which research has shown are inherent in all CoolBrands®…

Authenticity Desirability Innovation Originality Responsibility

*Brands do not apply or pay to be considered for CoolBrands® status.

coolbrandsuk.com

Academy of Chief Marketers

coolbrandsuk.com

Mathan and Damon Segal are the joint CEOs of The Academy of Chief Marketers and are delighted to be at the helm of CoolBrands UK.

The Academy of Chief Marketers is a unique offering for Chief Marketing Officers or Heads of Marketing to have access to a personal and professional development forum for expert learning, peer-to-peer insights, support and one-to-one mentoring and coaching.

Through facilitated issue and idea sessions, The Academy provides a confidential way in which to gain invaluable support from a group of highly qualified CMOs, regularly hosting world-class speakers. There is no better way to exchange knowledge than to gather a set of peers helping each other overcome challenges and drive business forward is invaluable.

The Academy believes that it is time to bring worldclass learning and personal development to Chief Marketers everywhere. For a long time, CEOs have had access to this sort of development through various organisations and now we bring the same opportunities to marketing professionals.

CMOs and marketing directors are all involved in leadership in some form, be it with their board, teams or suppliers. The Academy of Chief Marketers enables marketers to realise their full potential which can transcend across their business, career and personal development.

Our Purpose is to inspire Chief Marketers to accomplish more.

About the founders

Nathan Mathan

With more than 20 years of experience in the digital industry, Nathan is a driving force behind DNA Digital and its ability to provide cost-effective solutions for clients. He has a passion for problem-solving and is dedicated to delivering successful business outcomes. As Co-Founder, Nathan helps oversee all aspects of the business, ensuring that each member receives a service that meets – and exceeds – their expectations.

Damon Segal

After spending nearly 20 years in leadership and personal development and 30 years in the design and marketing arena with almost 25 of those online, Damon wanted to facilitate a completely confidential environment for Chief Marketers and Marketing Directors to learn, inspire and grow.

“Often a marketer’s role is a lonely misunderstood one in an organisation, and the Academy can provide the learning and guidance that marketers often miss out on in their businesses which is great for both the marketer and business growth.”

About the CoolBrands® selection process

The selection process is independently administered by The Centre for Brand Analysis (TCBA), who also manage the Superbrands research programme, centred more on mainstream brands.

From the thousands of brands initially identified for consideration, a comprehensive final shortlist of 1,508 brands across 75 categories and subcategories was compiled using a wide range of quantitative and qualitative sources.

The list is eclectic and includes both established and challenger brands with differing consumer profiles and fame.

How big a brand is, or how long it has been operating, was not in itself important to being considered for the final list.

The extensive shortlist of brands was voted on by an independent and voluntary council of 60 experts and influencers convened by TCBA.

Leaders from across multiple fields from technology to fashion, and from beauty to health & wellbeing provided breadth of expertise and knowledge.

Council members individually awarded each brand a rating from 1-10 and were not allowed to score brands with which they have an association or are in competition with.

Brands were sorted into categories, to help individuals evaluate brands against their peers. As this is a UK orientated project, individuals were asked to consider the brands credentials in the UK only, so whether a brand is large or wellregarded internationally was not something individuals had to consider.

Coolbrands® is an initiative to identify and pay tribute to the nation’s coolest brands, running since 2001, and as always, brands do not submit applications or make payments to be taken into consideration.

Cool is subjective and personal, so naturally individuals only scored brands with which they were very familiar.

As perception of what defines cool and what brands are cool vary greater from one person to the next, the expert council were not given a tight definition of what constitutes cool. We were interested in each person’s feelings about each brand now relative to their own criteria of what makes a brand cool. Nevertheless, the following five influential factors were outlined to the voters, who were asked to bear these in mind when scoring:

Original 1

For instance, does the brand stands-out from rivals, is it distinctive in its product, styling or marketing, and does the voter believe it treads its own path rather than following others

Innovative 2

For instance, is the brand constantly refreshing and developing, proving adaptable and flexible, perhaps driving market changes based on shifting customer demands

Authentic 3

For instance, does the brand have a clear and evident underlying purpose and values, and does it feel genuinely passionate about what it does

Desirable 4

For instance, is there a lustre for the brand compared to peers, do people seek it out and is there excitement about new product and services they release

Responsible 5

For instance, is the brand more than a nice product or service well presented. Is it fundamentally a good corporate citizen, for example treating employees well, focusing on genuine sustainability, while embracing positive human values and equality

Stephen Cheliotis

Since starting his career at Brand Finance, Stephen has provided robust research, trends & insights, and strategic branding advice to both established and challenger brands across a wide variety of B2B and B2C sectors.

Stephen also develops research studies, white papers, and proprietary models for marketing agencies.

A regular commentator on CNN, the BBC and Sky amongst others, Stephen encourages the next generation of marketers as a visiting professor and also a judge for the Marketing Academy scholarship.

coolbrandsuk.com

About TCBA

TCBA undertakes a wide range of research, brand evaluation and brand strategy projects across both business-to-consumer and business-to-business sectors.

Projects range from brand trackers and internal brand equity diagnostics to complete 360-stakeholder studies developing a new brand positioning.

The Centre’s audit and consultancy services are orientated around supplying practical and robust research, evidence and insights that shape brand and business strategy, aid creativity and effectiveness, and ultimately enhance brand reputation and underlying business growth.

TCBAA works directly with brand owners, working in sectors as diverse as higher education to fashion retail, and from steel manufacturing to government services.

TCBA works for both established global brands and smaller challenger brands.

TCBA also work through marketing services providers, including design, PR, digital and content agencies. TCBA has developed research studies, white papers and proprietary tools for marketing agencies.

Studies include the Emotion100, exploring how brands build emotional engagement, Talkonomic, exploring the underlying drivers of advocacy, and Headspace, which measures brands’ mental market share across categories.

Who chooses the CoolBrands®?

The 2022/23 Expert Council

Lauryn Ajufo

Actor & presenter

Paul Armstrong

TDB Group, CEO

Alecky Blythe Playwright & screenwriter

James Balfour

1-Rebel, co-founder

Rhael ‘LionHeart’ Cape Poet, presenter & speaker

Hannah Carter OGGS®, founder

Simon Chambers Storm Models, founder

Sam Coniff Uncertainty Experts, creator

Dom Cools Lartigue Street Feast, founder

DJ Spoony DJ, Radio presenter & television personality

Nicola Fontanella Founder, Argent Design

David Gandy Fashion model

Aron Gelbard

Bloom & Wild, CEO & co-founder

Mary Greenwell

Make-up artist

Katie Hillier

Creative director & renowned accessories designer

Henry Holland Designer

Tom Honeyands

The Tech Chap, content creator

Mr JWW

Content creator

Tamara Kalinic Content creator

Tino Kamal Artist & musician

Layla Kazim Presenter, broadcaster, journalist & digital creator

Millie Kendall Designer

Julian Knoxx Poet, visual artist & filmmaker

Mark Krendel 8lbs, founder

Simon Lazenby Sky Sports presenter

Caspar Lee Content creator & entrepreneur

Melodie Leung

Zaha Hadid Architects (ZHA), associate director

Hannah Marshall Creative director & multi-disciplinary artist

Joe McCanta

COAST Drinks, founder & Grey Goose, brand ambassador

Mike McGee Framestore, co-founder & CCO

Natalie Melton

The Craft Council, creative director

The 2022/23 CoolBrands® were chosen by an Expert Council and thousands of members of the British public. The entire selection process is independently administered by The Centre for Brand Analysis – visit coolbrandsuk.com for full details.

Theo Michael

Executive chef

Nachson Mimran

To.org, co-founder & CEO

Catie Munnings Rally driver, brand ambassador & presenter

Morag Myerscough Artist & designer

Nenda Neruner Recording artist

Melissa Odabash Fashion designer

Brenock O’Connor Actor

Natasha O’Keeffee Actor

Adah Parris Artist & activist Rankin Photographer, publisher & film director

Holly Rubenstein Podcaster & journalist

Caroline Rush

British Fashion Council, CEO

Tom Savigar Avansere, founder

Holly Scott-Lidgett Casting director

Juliet Sear TV baker & author

Ana Silva O’Reily Travel blogger

coolbrandsuk.com

Ben Spriggs

Elle Decoration, editor in chief

Farrah Storr

Substack UK, head of writing partnerships

Jessica Swale

Filmmaker, writer & director

Hans Ulrich Obrist

Serpentine Galleries, artistic director

Bengi Unsal Institute of Contemporary Arts (ICA), director

Diana Verde Nieto

Positive Luxury, co-founder & co-CEO

John Vial

Sloane Salon, celebrity hairdresser & founder

Harriet Vine

Tatty Devine, MBE creative director & co-founder

Roger Wade

BOXPARK, founder & CEO

Stephen Webster British jewellery designer

Sian Welby TV & radio presenter

Steven Wilson Artist & designer Yaya + Lloyd Content creators

Based on the collective scores of the 60 council members, CoolBrands Category Winners this year were:

Brand name Category

Wool and the Gang

Bamford

Pat McGrath Labs

Fenty Beauty & Fenty Skin Bleach London Cult Beauty Haeckels Slip Toast Ale Ruinart Chapel Down Dunkertons Monmouth Coffee Company Minor Figures Berry Bros. & Rudd Æcorn Elephant Gin Mr Lyan’s Plantation Clase Azul GREY GOOSE NIKKA Whisky Punchdrunk Glastonbury Tate Loewe Comme des Garçons

OFF-WHITE Joint winners Veja aeydē Cubitt Maria Tash Thinx

Dover Street Market Habito

Ottolenghi TRIBE

Tony’s Chocolonely PROPERCORN Rubies in the Rubble

Arts & Crafts | Supplies Beauty | Bath & Body Beauty | Cosmetics Beauty | General Beauty | Haircare Beauty | Retail, Curators & Subscription Services Beauty | Skincare Beauty | Tools & Technology Drinks | Beer & Ales Drinks | Champagne & English Sparkling Wine Drinks | Champagne & English Sparkling Wine Drinks | Cider Drinks | Coffee & Tea Drinks | Dairy Alternatives Drinks | Retail, Curators & Subscription Services Drinks | Soft Drinks, Alchohol Alternatives, Mixers & Waters Drinks | Spirits - Gin Drinks | Spirits - Other Drinks | Spirits - Rum Drinks | Spirits - Tequila Drinks | Spirits - Vodka Drinks | Spirits - Whisky, Whiskey & Bourbon Experiences | Cinema & Themed Night Outs Experiences | Festivals & Events Experiences | Museums & Galleries Fashion | Accessories

Fashion | Designer Apparel Fashion | Footwear / Casual Fashion | Footwear / Formal & Designer Brands Fashion | Glasses & Sunglasses Fashion | Jewellery Fashion | Lingerie, Hosiery and Sleepwear Fashion | Retailers & High St Apparel Financial Services

Food | Bakeries, Coffee Shops & Food to Go Food | Cereals, Cereal & Snack Bars

Food | Chocolate Food | Crisps & Snacks

Food | General Products

Brand name

Remeo Gelato Dishoom Brat Deliveroo

Whole Foods Market tokyobike Heartcore Manduka Nike Form

Four Sigmatic Joint winners Miele Flos

Byredo Labour and Wait Vitra

Granby Workshop Joint winners smol

The New Craftsmen

Netflix Penguin Marvel Studios Epic Games

Rockstar Games Joint winners Universal Music Group Instagram Vestiaire Collective Liberty Bang & Olufsen PlayStation Apple Leica Tesla Airbnb The Pig Soho House Ducati Waze Sunseeker MasterClass

coolbrandsuk.com

Category

Food | Ice-Cream & Desserts

Food | Restaurants Multi-Site Food | Restaurants Stand Alone Food | Delivery Services

Food | Retail, Curators & Subscription Services Health & Fitness | Bicycles & eScooters Health & Fitness | Gyms & Clubs Health & Fitness | Sports Equipment & Technology Health & Fitness | Sportswear & Swimwear

Health & Fitness | Vitamins, Supplements & Nutrition Home | Appliances & Smart Home Devices

Home | Decoration, Lighting & Soft Furnishings Home | Fragrances & Candles Home | General Products

Home | Hard Furnishings Home | Household Goods Home | Retail, Curators & Subscription Services Media | Content & Streaming Service Media | Publishers / Books Media | Publishers / Film

Media | Publishers / Gaming Media | Publishers / Music Media | Search, Social & Communications Peer-to-peer Marketplaces Retail | General Technology | Audio Technology | Gaming Technology | General Technology | Vision Travel | Car Marques

Travel | Curators & Enablers

Travel | Hotels & Resorts Travel | Members’ Clubs

Travel | Motorcycles

Travel | Utilities & Tools

Travel | Yachts and Motorboats Tuition & Learning

Brand evolution and what makes a brand cool

Change is inevitable. Brands often morph over time, whether by choice or because they have been pressured by shifts in public views, trends, and desirable attributes. The question is how much change should a brand incorporate at a time, and when is the right time to do so?

The significance of branding

It’s a perpetual process that an organisation does for either itself or its products that creates and shapes a representation in consumers’ minds. Its purpose is to create a distinct identity and, therefore, more than the misconception of just choosing a logo carefully.

The significance of branding is established within a company’s values which are then reflected in how they build its relationship with its consumer. Exceptional branding makes an impression on customers and adds a deafferenting factor

from the sea of competition that exists in the industry.

Beyond this, it allows their clientele to build on a brand’s perception and additionally enhances their experience and expectations. Finally, since branding is the biggest distinguisher between a brand and its competitors, it acts as an extension, clarifying why the brand is the better choice.

Branding usually pivots towards informing consumers know that the establishment is superior, leveraging based on one or more of the following factors:

When branding is fulfilled and reaches its peak, it can create a lasting impression on consumers, creating a sense of brand community.

A brand can signify a product’s quality, rough price, value, efficacy, and characteristics without a consumer knowing them. Customers may want, like, or dislike a product simply because a particular brand makes them. Additionally, branding can turn customers into loyal, repeat customers by building relationships with them.

When done right, it can help people feel more connected to a brand as they appreciate what the brand stands for, its objectives, and how they can affiliate themselves with its values. They decide to like the brand and its products and become repeat buyers.

Repeat buyers will naturally form bonds with that brand, leading to brand loyalty.

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Ability to fill a specific gap in the market Cost effective Effectiveness Quality Availability Luxury Durability Sustainability

What is brand evolution?

The foundation is built on strategy and is born from business intentions. As consumer behaviour and consumption determine change, this often leads to a domino effect penetrating a brand’s objectives too.

Moreover, in some cases, brands will leave unchanged until a moment when they can’t reach their objectives with their current brand and then decide to rethink their brand entirely, and how they want customers to view them, this can cause confusion and frustration from a consumer standpoint as these changes often lead to a drastic rebrand, implementing on consumer perception and loyalty. A rebrand can alter a brand’s internal structure and how it is portrayed in the public eye.

Rebranding can include a logo, name, messages, or product positioning modification. This shows that a slight alteration can have a significant and sudden shift in brand perception.

A more subtle approach that is done over time is called brand evolution. It’s built on small steps that are taken in response to customer feedback as well as focus on the shift in design trends, the marketplace, global sentiment, and even internal goings-on.

Why do brands change over time?

Brand evolution and rebranding are not just about visuals.

They allow a brand to stay current, reactive, and in a dialogue with consumers. It evidently indicates that a brand wishes to keep its audience and valued customers engaged and give customers what they want.

Brands need to implement change when they have:

Comply with their business objectives

Brand positioning

Changed their business or product to meet different needs

Distinguish itself from its competitors

Different values and need to reflect them

Furthermore, brand evolution has a ripple effect on brand values. For example, many brands were inspired by the Black Lives Matter Movement to change their names and evolve their brand values to prioritise inclusivity, social injustice, and celebrating diversity. Similarly, a significant movement motivated brands to focus on gender justice, workplace safety, and sexual harassment awareness.

Perhaps most notable is the current trend of brands evolving to be more eco-friendly. The climate crisis is at the forefront of the public’s minds, especially the younger generation. So brands move to sustainable materials and use recycled materials to decrease their carbon footprint, produce fewer waste processes, produce clean products, and protect flora and fauna. They, of course, also ensure that customers know about it.

It is essential to evolve in between; brand evolution is led by strategy and executed with care. However, some business owners and marketing teams get tired of their brands and rebrand due to personal taste.

If brands change often and without good reason, then it is likely that they will become a brand that no one recognises, remembers, or cares about because they need to be more authentic to have their soul and accurate compass guiding them.

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Re-evaluated their brand architecture (such as after a merger or acquisition)

Redefine their target audience and create a new market segment

A need or want to rebuild a different team culture and employer brand

Constructive feedback from its consumers to implement change

Modern-day brand evolution

How brands grow has fundamentally changed in modern times. Unlike in previous decades, brands today are multidimensional and succeed by building and maintaining consumer relationships. This requires vision, strategy, and purpose to happen.

Consumers are responsive to false Corporate social responsibility measures and unauthenticity, so even if a brand is purpose-driven and does everything right on paper, it needs to show customers that it walks the talk and takes actions that support the values it claims to have.

Besides being more authentic, brands are also focusing on becoming more employeecentric. For instance, as workplaces generally shift towards a culture of recognition for staff and place a greater

emphasis on staff wellness, business objectives, as a result, include more goals for employee wellbeing and happiness. This, in turn, affects business strategy and, therefore, brand strategy.

Another critical thing to note is that brands evolve more quickly than before. This is prominent because of the internet and online culture; information travels much faster and can reach many more people than before. As a result, brands can take note of customer likes, dislikes, and expectations via social media and interact with them on a more personal and everyday basis.

For the same reason, however, brands are much more vulnerable to backlash and consumer rage if they misstep and can be driven to dissolve because of it. In recent times, a prominent high fashion brand released a poorly thought-out ad campaign featuring children to advertise a particular bag, showcasing an office

setting, but the papers in the background were of a harrowing court case discussing child safety, which had nothing to do with their ad campaign. This could have been a case of creating a buzz or even igniting a spark for discussion, trying to make themselves perceived as edgy and relevant to fight a cause but with no correlation. What followed was a quick, intense, and global backlash. They scrambled to do damage control but to little effect. It was a bizarre, unnecessary exercise that succeeded only in proving that customers are incredibly watchful of what brands put out and do not stay silent when they see something wrong.

Some may think of this new evolutionary pressure and customer power as another symptom of woke culture, but whatever it is, it’s here to stay and will remain for the long term. Customers have opinions and a voice and much more sway in how a brand evolves than ever before.

What makes a brand cool

How brands evolve isn’t the only change in modern marketing. What brands do to be perceived as cool has changed as well. An excellent article in the Journal of Marketing by Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi entitled Brand Coolness talks about what makes a brand cool in modern times at length.

There isn’t any real literature that defines what brand coolness is or what specific features make a brand cool.

The research in this article aims to fix that and conceptualise brand coolness.

According to their research which was focused on data from consumers, a cool brand is:

Aesthetically appealing

Has an attractive and visually appealing appearance

Has some positive quality/qualities that set it apart from competitors Extraordinary

Is enthusiastic and has energy Energetic

Opposes, subverts, or outright fights against conventions and social norms and expectations Rebellious

High-status

There’s some form of social class, esteem, sophistication, or prestige attached to the brand or that comes from owning something from the brand

Subcultural

Associated with a certain group of people that align with the brand’s overall feel and values. This group usually operate (or at least are perceived to) outside of mainstream society

There is a tendency to be different, unique, and creative Original

Authentic

Behaves in a way that’s consistent with or true to perceived essence, values, and roots

Recognizable, especially as a cultural symbol Iconic

Liked by a large number of people, fashionable, trendy Popular

coolbrandsuk.com

Cool brands can be cool in a variety of different ways; of course, the most common is to intend to be cool and come off as such, but some brands do not start with that intention, instead stumbling upon coolness through one product or campaign, then ending up being best known for that and somehow becoming cool.

Brands intend to be something other than cool but are found to be contemporary by a small group of people.

In other words, some brands are born cool, some achieve coolness, and some have coolness thrust upon them!

How cool brands are defined and how coolness becomes one of the brand’s core values

The heart of a cool brand is that people want to be conscripted into its secretive, seemingly unattainable ranks. Consumers see ads and other people on the street wearing these branded goods and want to be like them. They want to be affiliated with that exclusivity, those tastemakers, and iconoclasts. And they will pay the premiums.

Except for all of that to happen, a brand must be authentic. So, for all kinds of cool brands (those that are cool by design, have become cool, or are cool to a niche group), their brand personality, idea, vision, mission, positioning statement, values, and promise must all be true to what the company and product are (and isn’t).

Coolness must be the brand’s core value. It’s impossible to place a façade of coolness over the brand’s true self because it becomes disingenuous, and customers see right through it. Many brands miss this, which is why their ads are so forgettable. Sometimes it gets to the point where the entire brand itself is bland and indistinguishable from its competitors.

Truly cool brands define themselves by creating inspired products with clarity of vision and great storytelling. The products are consistently high-quality, feel slightly unattainable, and let customers feel confident. Yet it’s a delicate game, being cool. Quirky? That’s cool. Flaunting it, however? That’s not cool. Plain? Cool. Boring? Not cool. Inclusive? Cool. Inclusive for the wrong reasons? Very uncool.

The bottom line is that cool people and, therefore, brands are low-key, calm, and unbothered. They’re conscious but not too opinionated, showy, or outlandish. Brands that have this in their DNA can communicate this to their customers and engender these feelings and messages implicitly because that’s simply who they are.

How cool brands remain relevant

Brand managers must keep up with new trends, technology, opinions, tastes, and whims. Everything can change in a single tweet, including a brand’s reputation that took years to build.

The way a brand is perceived is shaped by:

• Their interactions with customers

• Maintaining product and service expectations

• Their intentions

• Take feedback into consideration

• Building a solid community

Even the quickest look at the world’s top cool brands will show that they are relevant above all else. For example, Nike; they don’t just do the same thing year after year; they innovate. They evolve by observing the market and anticipating what customers will want in the near future. They are willing to do things differently by taking on feedback and implementing it in what they do.

The best illustration is when they challenged anti-corporate skateboarders (a cool group

in their own right) and still managed to make them not only consumers but loyal brand evangelists; by creating a sub-brand within their master brand that solely made goods for skateboarders. They did so authentically by building a team of already respected and heralded athletes in the skateboarding world. They then asked skaters what they wanted from a skateboarding shoe. And most importantly, after that, they did exactly what was asked of them.

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Consumers remain loyal to brands that keep up with the times, understand what is wanted from them, and continue to innovate, inspire, and dazzle while being consistent with quality and branding.

This can be done by:

Getting customer feedback

While brands have ideas about what they want to do for customers, customers know what they want. So rather than thinking for them, brands should think with customers and find solutions to their problems or ways to address their unfulfilled desires.

It’s important to schedule regular meetings with a brand’s customer base, send out surveys, and ask questions in public forums and social media channels. This engages customers and shows them (and the rest of the business community) that the brand in question is listening and cares.

Checking on the complete brand experience

Sometimes the intended brand story and messaging don’t come across as intended or aren’t as cohesive as the brand would like to believe. Regularly checking in on all branding across the company can keep things running in tip-top shape.

A brand must ensure that the voice and tone are the same in all their customer-facing messaging and that there is consistency in the visual, auditory, and even physical elements of their brand identity.

Testing new measures

Being innovative is the heart of relevancy. New perspectives and ideas will propel a business forward in the shifting sands of time and tastes. They keep people interested, help a brand keep up with trends, and show customers that the brand is paying attention to consumer behaviour.

Prioritising customers

As with all business success, the customer is the culprit. Therefore, everything a business must do is focused on the customer. By talking and listening to customers, brands can tweak products and services, give customers precisely what they want, and continue to produce cool, relevant products that customers go nuts for.

A brand should be an opportunity to make a big impact

The relevancy, desirability, and overall success of a business come down to how in touch with customers the business is and how much trust and loyalty it has from its customers. A business’ brand is the touchpoint where it and its customers interact, and it’s an unrivalled opportunity to impact the market significantly.

Listening to customers, taking risks, and creating a stellar brand experience will make a brand a true champion in the business world. A brand will become and stay relevant once customers connect with their story — perhaps, more importantly, feel excited to participate.

Affordable Art Fair

Discover the joy of collecting art

Affordable Art Fair is the destination to find sophisticated, affordable contemporary art from £50 – £7,500.

Founded in 1999 by Will Ramsay with the aim of making buying art accessible to all, it is now one of the largest art fair businesses globally, reaching 10 cities around the world. In the UK, Affordable Art Fair hosts three fairs a year in London’s Battersea Park and Hampstead Heath.

Each fair offers a unique mix of art from over 100 handpicked local, national and international galleries showcasing 1,000s of pieces in all styles and mediums. With special installations and commissions, Late nights, family fun and more, there’s so much to discover. You can find gems by renowned artists nestled alongside the best in up-andcoming talent – in fact, the fair has a long-held tradition of supporting emerging artists to break into the art market through its Recent Graduate exhibitions.

In the UK alone, the Affordable Art Fair has welcomed nearly 80,000 visitors and generated £19.5 million of art sales for exhibitors since returning to physical events after lockdown in 2021. That’s a whole lot of art reaching new homes across the country!

Aromatherapy Associates

The global experts in wellbeing, Aromatherapy Associates is an awardwinning British luxury brand that believes in the transformative powers of aromatherapy to create moments of positive wellbeing on a physical and emotional level.

For over 35 years, Aromatherapy Associates have proudly served a universal set of customer needs, including stress, anxiety, sleep, energy, skin health and radiance. These are as relevant today as they were when the brand was founded.

At the heart of every product and service is knowledge, practice and artistry, each product containing a unique, hand-crafted, pure, natural essential oil blend combined with efficacious highgrade actives to create self-care icons that deliver demonstrable impacts on mind, body and skin. Each blend is handmade using up to 30% essential oils, with the right percentage of each essential oil to truly deliver the specific benefit required. The blends often go against the principles of traditional fragrance rules of top, middle and base notes, instead crafting a blend that really works across the entire body. The real power of aromatherapy is that it has a holistic effect on wellbeing, setting the body and mind back in balance.

Ethical Wellbeing

Aromatherapy Associates is committed to prioritising people, planet and community through initiatives that deliver on this promise. The aim is to leave a stronger legacy for the brand, for people’s wellbeing and the impact we have on the planet. Proud to be natural, vegan, cruelty free and B Corp certified, Aromatherapy Associates is the ultimate British wellbeing icon.

Aromatherapy Associates philosophy is about making wellness accessible to all. Our expertise within spa education, services and product gives us a unique ability to deliver expertise and personalisation to our customers.

“At Aromatherapy Associates, it’s not just about being best in the world: it’s about being best for the world. We are committed to providing everyday wellbeing solutions that tread as lightly on the planet as possible. In an increasingly fast-paced world, the pursuit of self-care has become a part of our daily lives like never before. Research has confirmed what we’ve always known; that nature and our senses have a powerful potency and connection to our mind and body with the ability to transform how we look and feel.”

Camp Bestival

We Are Family

Camp Bestival combines an all-encompassing family festival experience with an action-packed camping holiday to create a magical 4 day Festival Holiday brimming with fun and adventure.

The brainchild of renowned music specialist Rob da Bank and creative director Josie da Bank, Camp Bestival is known as the UK’s ultimate family festival.

Taking place over the summer holidays at Lulworth Castle on Dorset’s stunning Jurassic Coast since it’s debut in 2008, and now Weston Park, Shropshire in the heart of England, Camp Bestival offers hundreds of things for families to do from circus schools, science explorations, bushcraft and immersive theatre journeys through to amazing live acts and DJs, family raves, circus spectaculars, comedy, cocktails, award-winning street food, and flamboyant evening cabaret, all shared with likeminded people creating unforgettable family experiences.

Crosta & Mollica

The modern Italian food brand.

Our founder, James, was working for a company that imported Italian fruit and as he travelled from region to region – meeting fruit farmers, their families and their workers – he saw how much love and effort Italians put into crafting their food.

More than that, he experienced the effortless, unhurried joy that followed when they sat down to enjoy it together. Inspired by what he found, Crosta & Mollica was born.

Thirteen years later, we’re still busily criss-crossing Italy in search of authentic, regional Italian specialities that deserve to be in the kitchens and on the tables of food-lovers everywhere.

Always made in Italy

From art and music to literature, sport, and fashion: the list of cultural riches that have emerged from Italy is as long as it is impressive. But of all those feats, one stands apart. For us, nothing compares to the food that Italy offers up.

From the outset James wanted to create a brand that stood out from the clichéd old school pastiche of Italy. His vision was a modern Italian food brand, with a highly distinctive, almost architectural design, combining bold black stripes, bright flashes of colour and the single mindedness of the ampersand.

We believe great food is made for sharing, and that delicious things taste even better when enjoyed together.

So salute, Italy, and thanks for inviting the world to your table. Let’s eat.

crostamollica.com

eBay

The OG online marketplace. Founded in 1995, eBay’s vibrancy and optimism for what the internet could be quickly made it iconic, and 27 years later the platform is still full of that same vibrancy and optimism. Today eBay welcomes brands big or small, empowers entrepreneurs and side-hustlers alike, and serves over 20 million UK customers every month.

With 1.6 billion live listings globally, our platform reflects the diverse interests and passions of the communities that exist on the platform. In the wise words of our founder, “the real power of eBay is the community”. In that spirit, we continue to shine a light on the amazing buyers and sellers of eBay, profiling the real people behind the small businesses on our platform through our marketing campaigns and our seller business awards as well. We also have initiatives like Small Businesses United, where in partnership with the English Football League we donate advertising space at EFL clubs nationwide to local small businesses, helping to boost their profiles within their local communities.

The future is  meaningful commerce

As well as championing the community, we’ve shown shoppers that they can buy designer sneakers and pre-loved luxury watches and handbags with confidence, with eBay Authenticity Guarantee. We’ve also been driving the narrative around second-hand clothing, partnering with hit TV show Love Island. Encouraging consumers to move away from fast fashion, we showcased how you can shop without compromise when you choose pre-loved instead.

Last year we debuted our new brand platform “the eBay way”, showing the world that there’s a different way to do business that’s better for you and the planet.

Highlighting this in our marketing is important because today the way we do business is more relevant than ever before - from supporting small businesses that have had to leave the high street due to the pandemic, to giving millions of products a second life, to helping thousands of people struggling with cost of living be savvy by selling to make money... our stories tell of the ways in which eBay’s difference makes us a better way to buy and sell for people and planet.

Wherever you go, prepare to be noticed in the F//LINE 33 from Fairline.

The spirit of adventure drives everything we do. Success, perfection, and the ultimate in luxurious experiences are all destinations we are heading for. And it has always been that way. Our reputation for making classleading, iconic hand-built motor yachts is world renowned. But there’s a restless energy within us. One that is driving us further into the distance, to find joy and excitement in new ways and on new horizons. More beautiful experiences. More thrilling experiences. Join us.

We started with a simple belief...

...that you can realise the greatest version of yourself while being mindful of others.

This permeates everything we do. We crafted plant-based proteins for your body and responsiblysourced nootropics for your brain. Backed by science, our products are designed with your optimal performance in mind. We believe business should be a force for good – meaning we’re good for you and good for others too.

Home Grown Club

Home Grown is the private members’ club that provides entrepreneurial pioneers with unique resources to unlock the true value of their business potential. It is a global community of experienced entrepreneurs, sophisticated investors and trusted advisors.

Set in a stunning six storey building in the heart of Marylebone, Home Grown offers a space for forward-thinking and like-minded individuals to network, entertain and grow. With 35 luxurious bedrooms offering unrivalled access to the city, innovative business lounges, bars, terrace and work pod, pitching suites and a stylish restaurant, Home Grown hosts a variety of spaces to support highgrowth entrepreneurs and investors on their journey to success.

Home Grown boasts spaces to encourage collaboration and discussion both formal and informal. Connect with fellow founders in the study café or hire out a private meeting room. Dine in the quintessentially British restaurant, with wholesome menus combined with a modern twist and a touch of experimental which focus on seasonal ingredients sourced from independent, and where possible, local suppliers.

Where business thrives

As many entrepreneurs will know, it can get lonely at the top and having an established network comes with a multitude of benefits, including having people that can help through pivotal moments and processes, yet also share your successes.

Home Grown is here to support its members’ needs from scaling a business through to providing access to a network of over 4,500 global professionals and increased investment opportunities.

Home Grown, as part of the Home House Collection, offers a space for exclusive and unrivalled access to the brightest minds in London’s thriving business community.

Members benefit from exclusive business support and mentorship packages worth over £5,000 and have access to a strategically curated calendar of members’ events that include pitching evenings, investor hosted dinners, scale-up strategy workshops, speed networking and hearing from entrepreneurs at the forefront of their industry in their flagship Rockstar series.

homegrownclub.co.uk

Confidence Outside, Science Inside

HUM formulates with clinically tested actives for people who expect more from their vitamins. Customers can trust that HUM’s unique, ultratargeted solutions for skin, hair, body and mood take clean to the next level, by being free of 12 widely used ingredients that are bad for you.

HUM Nutrition is the innovative supplement brand that’s all about confidence outside & science inside. Since the brand’s inception in 2012, they’ve committed to formulating with clean ingredients customers can trust and clinically tested actives. Over the years, HUM has evolved with more research, products dedicated to women’s health–at every stage in her life and a strong, supportive community. The brand’s genuine passion for problem solving, has made HUM a wellness pioneer with an optimistic approach to struggles and a promise to feel good, life changing science.

Jo Loves

fragrance’

— Jo Malone CBE

Jo Malone CBE has been described as a ‘Scent Maverick’ and the woman responsible for creating some of the world’s most iconic and coveted scents.

Created by Jo Malone CBE, Jo Loves bottles Jo’s undeniable desire to create beautiful and unexpected fragrances, pioneering new products and entertaining experiences; including the unique Fragrance Tapas and patented Shot Candle™ concept, which come alive at the Elizabeth Street store in London.

Jo’s creative seal of integrity, symbolised by the red dot, is stamped across everything that bears the Jo Loves name.

‘My vision is to change the world through the power of

Jude’s

We’re Jude’s and we make ice cream.

We love dreaming up unbelievably delicious new flavours (we’ve won over 75 Great Taste Awards), bringing together brilliant people (our makers, farmers, chefs, and charities) and generally doing our best to knock your socks off.

Our mission is to pioneer radical change in our industry by making the best tasting ice cream that’s better for the planet. We create lip-smackingly good treats using only the highest quality ingredients with the lowest possible carbon footprint we can achieve. We truly believe that business should be a force for good and that’s why we’re a certified BCorp, putting people and the planet before profits. This impacts absolutely everything we do, from making lower carbon plant-based products to supporting charities working with children and young people.

So cosy up and tuck into an old favourite or go wild and try something new.

Better ice cream

We’re here to bring life. This means crafting the most outstanding ice cream for our customers, building the best business possible for all our stakeholders, and limiting our footprint on our beautiful planet.

We are a certified B Corp and since 2020 we have worked with Professor Mike Berners-Lee to calculate our annual carbon footprint including scope 1, 2 and 3 (upstream emissions) and continually reduce our carbon intensity, which is carbon emissions per litre of ice cream.

Jude’s purpose is to bring life to people and the planet.

Jude’s is focussed on reducing carbon emissions throughout our supply chain and we have reduced our carbon intensity by 20% in just one year, halfway to our 43% reduction by 2030 target.

Crafted now, for the future.

LoveRaw

Husband-and-wife team Rimi and Manav Thapar launched LoveRaw in 2013 with a budget of just £600 and an ambition to make plantbased chocolate that tasted even better than traditional chocolate - but with sustainable and ethical ingredients.

The inspiration for the brand came from the challenges that Rimi and Manav encountered while living a vegan lifestyle. LoveRaw was created to provide plant-based products that are so delicious that everyone can enjoy them, whether they are plant-based or not, removing the stigma by proving that vegan food can taste even better than its traditional counterparts.

Along the way, they’ve turned down an offer in Dragons’ Den and stuck to their principles of ‘chocolate first, vegan second’. The strategy has paid dividends - LoveRaw is now the fastest-growing plant-based chocolate brand stocked by major high-street and online retailers. The Love Raw range is available at Tesco, ASDA, Waitrose, Co-op, Whole Foods Market and a number of independents.

Nutty Choc Balls

Our team & products

Part of the culture is about being anti-establishment, from risqué slogans on branded hoodies (Kiss My Butt-ercups to promote the Peanut Butter Cups) and #TwoFingersToBigChoc as a recent campaign slogan. As a key challenger brand in the industry, LoveRaw is not afraid to make noise to get its name as far and wide as possible.

LoveRaw has a close-knit team of 18 people in Altrincham, Cheshire. Everyone is involved in decisions, from product development to coming up with ideas for their social media posts. It’s an exciting place to work and has all the energy of a brand that’s shaking up the big choc establishment.

In the last year alone, Rimi and Manav have reformulated their best-selling Peanut Butter Cup (think Reece’s Peanut Butter Cups) and launched M:lk Choc Bars in three smooth and silky flavours. More recently, Caramelised Biscuit Wafer joined the iconic Cre&m Wafer range, consisting of M:lk, white and salted caramel bars. And not to forget, the game changing Nutty Choc Balls, made using whole hazelnuts dipped in a smooth hazelnut cream.

Moleskine

A creative history

The legendary notebook.

The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent Van Gogh, Pablo Picasso, Ernest Hemingway and Bruce Chatwin.

Today, it is celebrated in pop culture as a contemporary icon, an inviting blank space where your own words and sketches join you to an ever-evolving relay of creativity.

onefinestay

The finest stays

Pairing our guests with the world’s most desirable private homes, villas, and chalets, with one-of-a-kind service to create unforgettable, tailor-made experiences.

Founded in 2010 and now part of Accor, its 5,000 curated and inspected homes are handpicked for their prime locations, space, character and comfort. From beachside retreats in the Caribbean to historic homes in the heart of London, sprawling estates in the Tuscan countryside and cosy mountain chalets in the Rocky Mountains, onefinestay helps guests find their dream home-away-from-home.

Every stay is professionally managed to ensure an effortless and enjoyable, luxury private rental experience. This includes a personal welcome, 24/7 guest support, extensive housekeeping and dedicated concierge services. Its unique approach to short and mediumterm renting appeals to anyone looking for a private place to stay and a luxury hospitality experience to match.

Polestar

Polestar is a Swedish electric performance car brand, determined to improve the society we live in, using design and technology to accelerate the change to sustainable, electric mobility.

We’re taking concrete actions to achieve net-zero greenhouse gas emissions aiming to make a truly climate neutral car by 2030 (without offsetting) and be a climate neutral company by 2040.

Polestar is also redefining the automotive retail experience. Buying a car is fun. At least, it used to be. What was once exhilarating has now become routine. Cars have become a commodity like any other. Polestar has a different approach.

Polestar Locations are a space to explore both the brand and the products, free from distraction or hovering salespeople. They are realised in the same minimalistic, modern design language as everything else Polestar, removing the unnecessary to allow visitors to focus on what matters: the cars.

A design focused  Swedish electric car brand

Polestar has produced two electric performance cars. Polestar 1 was a low-volume electric performance hybrid GT with a carbon fibre body, 609 hp and 1,000 Nm. The award-winning Polestar 2, an electric performance fastback, is the company’s first fully electric, high-volume car.  The Polestar 2 model range includes three variants with a range of up to 341 miles (WLTP) and can be configured and ordered at Polestar.com.

Our

From 2022, Polestar plans to launch one new electric performance vehicle per year, starting with Polestar 3, the company’s first SUV. Polestar 4 is expected to follow in 2023 and is a a smaller SUV coupe. The Polestar 5, a 4-door GT is planned to be launched as the production evolution of Polestar Precept. Followed by the Polestar 6, an electric roadster, with launch expected in 2026.

goal is to build sustainable electric cars and to help create a sustainable society.

Rock Rose Gin

Scottish Gin

Dunnet Bay Distillery is the stylish, sustainable spirits company which created multi-award-winning Rock Rose Gin.

From the most northerly coast of mainland Scotland, the eco-friendly, family-owned business runs its own Distillery, hand-crafting a range of Rock Rose Gins and Holy Grass Vodka, reflecting the purity and beauty of the Scottish coastline. These elegant and subtle spirits celebrate the heritage and provenance of Caithness using many locally foraged and home-grown botanicals to create exceptional, eco-friendly spirits.

This is the first company in its sector to offer spirits in recyclable pouches to refill their iconic ceramic bottles.

dunnetbaydistillers.co.uk/shop/rock-rose-gin

Rosewood London

A British Manor House in the heart of London

Rosewood London combines English heritage with contemporary sophistication, moments away from Covent Garden.

The five-star hotel’s 263 rooms and 45 suites, including the Manor House Wing with its own postcode, convey the feel of a private residence. Enjoy an innovative Art Afternoon Tea in the Mirror Room and creative cocktails alongside live jazz in Scarfes Bar. Holborn Dining Room serves British classics with a twist including pies handmade in The Pie Room and is home to The Gin Bar and a year-round pop-up outdoor terrace. Discover ultimate tranquility at Sense, A Rosewood Spa.

S’well

LOOKS GOOD. PERFORMS BEAUTIFULLY.

The idea for S’well was born, when on a hike, Sarah Kauss had a lightning bolt moment. After taking a sip of warm water from her reusable bottle, she realized that a bottle that looked better and worked harder just might be able to do more good. She set out that day to prove it.

Now, with more than 25 million products sold and over 4 billion single-use plastic bottles displaced, S’well has proven the power of personalized style, innovative performance and meaningful purpose to build movements and transform the way we consume. S’well is the original hydration bottle, from which an industry has been born.

Meet S’well

What started in 2009 as a 500ml hydration accessory is now a suite of reusable products and accessories to fit busy lifestyles, in a range of distinct prints and patterns to create a unique sense of style.

Free of BPA & BPS in vacuum, triple insulated, high-grade 18/8 stainless steel, every S’well is beautifully designed to keep the things you love to eat and drink hotter or colder, longer than the rest.

The perfect fusion of fashion and function. Sustainability, wrapped in style.

S’well is committed to high standards of social and environmental performance, supporting programs that seek to protect our environment, empower communities and encourage advocacy through action. Every S’well purchased counts towards displacing millions of plastic bottles.

Say hello to S’well and to more stylish ways of using less

Savage X Fenty

Redefining Sexy

savagex.co.uk

Savage X Fenty celebrates fearlessness, confidence, and inclusivity. With a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of styles made for everyBODY.  From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear — Savage X Fenty has something for every mood, every vibe, and everyBODY. Savage X Fenty offerings are available for purchase on SavageX.co.uk.

“We want to feel sexy and have fun doing it.” — Rihanna

Shackleton

Inspired by polar titan Sir Ernest Shackleton and supported by his descendants, British brand Shackleton designs and develops expedition-grade performance apparel and lifechanging experiences to some of the world’s most extreme destinations.

Shackleton parkas, down jackets, knitwear and accessories are co-designed by record-breaking explorers in the UK and tested in Norway and Antarctica. Every product carries the brand’s signature values; high performance, ultimate build-quality, versatility and sustainability. The company works with some of Europe’s best manufacturers combining engineering quality with the levels of refinement found in the top luxury brands. Shackleton’s product pipeline will see the introduction of year-round expedition product and specialist ranges for Alpine and Ocean environments. In 2022, the centenary of Sir Ernest’s death, the brand launched the Shackleton Medal for the Protection of the Polar Regions, judged by prestigious academics and explorers.

The brand supports adventurers and endurance athletes globally and has mounted record-breaking expeditions on land and sea. Shackleton’s staff are exemplars of Sir Ernest’s spirit - amongst the team are world record-holders from ocean rowing to polar exploration.

For the challenge

Life-changing experiences

Led by record-breaking polar explorers, Shackleton Challenges offers life-changing experiences giving guests the opportunity to learn expedition craft and really test their mettle in the world’s epic landscapes.

Meticulously planned, Shackleton Challenges set out to have a transformational impact on the lives of our guests. An expertlyrun preparedness journey develops guests’ physical, mental and emotional capabilities so that they can excel and enjoy their experience in the extremes to the full.

Shackleton Challenges delivers unique expedition experiences to Antarctica, Norway, Iceland and other spectacular and extreme locations around the world, led by some of the biggest names in polar exploration.

Having successfully delivered expeditions throughout the polar regions with Challenges in Norway, Iceland, Greenland and Antarctica the brand has extended its offering into the Alpine regions, providing both training and expeditions in France and Italy and is currently developing expeditions all over the world. Shackleton Challenges are delivered by leading experts in their fields providing the opportunity for participants to learn from record-holding explorers. Director of Expeditions, Louis Rudd, who develops and designs the majority of Challenges, is the first and only person to have accomplished two solo Trans-Antarctic crossings and has completed the most miles on Antarctica in history.

The Hepworth Wakefield

Home to Modern British and Contemporary Art

A destination art gallery designed by David Chipperfield with a beautiful public garden by Tom Stuart-Smith.

Named after Barbara Hepworth, one of the most important artists of the 20th century who was born and brought up in Wakefield, the Yorkshirebased gallery creates unforgettable art experiences for all. It is home to Wakefield’s growing art collection and presents major temporary exhibitions of the best international modern and contemporary art. It runs a dynamic outreach and engagement programme with local communities and schools and a vibrant workshop, talks and events programme, including regular art fairs and markets.

Image credits: left-hand page: Jason Ingham; right-hand page (left to right): Nick Singleton / Joanne Crawford / Tom Bird

hepworthwakefield.org

The Londoner

An urban resort

Welcome to the world’s first super boutique hotel on London’s legendary Leicester Square.

Introducing an urban resort, staggering in scale yet boutique in feel. Discover 350 bedrooms and suites, six restaurants and bars, two private screening rooms, seven inspiring meeting spaces and a stunning ballroom for 850 guests. Guests also enjoy access to three private socialising spaces within The Residence, as well as a pool, gym, treatments, hair salon, nail bar, gentlemen’s barber and superfood bar at The Retreat. The Londoner is a member of Preferred Hotels & Resorts’ prestigious Legend Collection.

The Thinking Traveller

The dream behind The Thinking Traveller was forged in 2000, in the volcanic crucible of the Aeolian Islands. The morning after a nighttime ascent of an incandescent Stromboli, Rossella and Huw Beaugié descended to the coast below, dived into the transparent waters of the Tyrrhenian Sea, and made a decision that would change their lives. In 2002, they founded The Thinking Traveller, a specialist, serviceoriented travel business offering exclusive access to the most exceptional villas in the heart of the Mediterranean.

The Thinking Traveller’s unrivalled range of villas in southern Italy, Greece, Corsica and Mallorca includes 5-star oases of fully serviced luxury, romantic beachfront summer houses, gems of contemporary architecture and much more besides.

Uniquely, all of The Thinking Traveller’s properties are only available through them (meaning that they can’t be booked through any other channels).

This exclusivity allows the company to guarantee quality, create tailor-made solutions, show live availability on its site, and offer online booking.

On seven occasions, including every year between 2016 and 2021, The Thinking Traveller has been voted Top Villa Rental Company in the World at Condé Nast Traveller’s Readers’ Choice Awards.

The Thinking Traveller’s teams in London and Athens frequently visit the company’s destinations and villas, allowing them offer clients transparent and thoughtful advice based on first-hand experience. The unparalleled local knowledge of the company’s on-the-ground concierges, meanwhile, knows no bounds. They are on hand 24/7 to ensure that guests never have to worry about a thing.

Those booking with The Thinking Traveller also have access to the company’s Think Experiences, a unique portfolio of holidayenhancing activities and adventures that ranges from luxury boat charters to cooking lessons with Michelin-starred chefs.

The Thinking Traveller has always promoted a sustainable approach to travel. It works with its villa owners to make their properties as eco-friendly as possible, it invests in local economies, and it donates a percentage of each booking to the Conservation Collective, a global network of environmental foundations that funds local grassroots projects.

Vivienne Westwood

Vivienne Westwood is one of the last independent global fashion companies in the world. At times thought provoking, this brand is about more than producing clothes and accessories.

Vivienne Westwood began designing in 1971 along with her then partner Malcolm McLaren in London, and it was in 1976 when they defined the street culture of Punk with Seditionaries. By the end of the seventies Vivienne Westwood was considered a symbol of the British avantgarde and showed her first catwalk show in 1981, she then turned to traditional Savile Row tailoring techniques, using British fabrics and 17th and 18th century art for inspiration.

Activist, Designer & Global Fashion Brand

1989 was the year that Vivienne met Andreas Kronthaler, who would later become her husband and long-time design partner, as well as Creative Director for the house. In 2004 the Victoria & Albert Museum, London, hosted a Vivienne Westwood retrospective exhibition to celebrate her then 34 years in fashion – the largest exhibition ever devoted to a living British fashion designer. In 2006, her contribution to British Fashion was officially recognised when she was appointed Dame of the British Empire by Her Majesty, Queen Elizabeth II.

Westwood continues to capture the imagination and raise awareness of environmental and human rights issues. With a design record spanning over fifty years, Vivienne Westwood is now recognized as a global brand and Westwood herself as one of the most influential fashion designers, and activists, in the world today.

Wild Nutrition

The experts in women’s nutritional health.

We’re Wild Nutrition. Your guide to nutrition, using nature as ours.

Led by founder and formulator Henrietta Norton, we harness the power of nature’s finest ingredients in Food-Grown® supplements. From puberty to postmenopause, our naturally sourced supplements are formulated to support you through the twists and turns of every life stage.

Bonding earth-revering nutrients at low temperatures into raw, whole food, our unique Food-Grown® process creates supplements with integrity - instantly welcomed and absorbed by the body. As a B Corp, we take positive action to protect planet and people. And empower every woman to transform her health naturally.

Laura Breitfeld

Laura Breitfeld is an illustrator and graphic designer based in Madrid. She credits her open mind, thirst of knowledge and passion for everything creative on her Spanish and German roots. She enjoys creatively combining her two chosen design areas everyday and firmly believes in the power of the image to communicate and generate a positive impact in the world.

Her main sources of inspiration are travelling and books. Discovering new styles and artists from different cultures enhances her creativity day after day. Her illustrations reflect nature, landscapes and architecture. They allow people to travel to destinations without leaving home.

“I’ve always been fascinated by art and nature so I decided to combine both in order to create illustrations that make people want to protect our beautiful world.”

Expert Council

Actor & presenter

Lauryn Ajufo Paul Armstrong James Balfour Alecky Blythe

1Rebel, co-founder Playwright & screenwriter

Lauryn Ajufo is a British actress who is best known for her role in the critically acclaimed and BAFTA nominated film Boiling Point alongside Stephen Graham, for which she was nominated Breakthrough Performance at the 2021 BIFA Awards.  Ajufo plays waitress Andrea, who faces racial microaggressions from a customer. Lauryn can currently be seen in Netflix sci-fi series The Last Bus and ITV2’s teen drama Tell Me Everything which tackles mental health issues. In 2023, Lauryn will star as one of the leads in Netflix’s hotly anticipated series, The Fuck It Bucket and the upcoming film version of Idris Elba’s feature Luther, playing the daughter of Cynthia Erivo’s character. Ajufo will also star in XYZ’S thriller Accused.

Paul runs TBD Group which helps clients see around corners by focusing on three core areas; advising clients on emerging technologies (Here/Forth), content (Mouthwash/’What Did Amazon

Do This Week?’) and events (TBD Conference, Quake).

Paul works with brands and agencies (PwC, Coca-Cola, Coutts, O2, P&G, Omnicom Group) around the world to help them understand and implement what’s coming today to build more resilient businesses tomorrow. He is a trusted source for the likes of the Financial Times, Wall Street Journal, CNN, BBC and Fast Company. Paul also wrote ‘Disruptive Technologies’, and regularly contributes to outlets such as Forbes and Cool Hunting and OnOffice.

Dubbed the ‘Verbatim Theatre Queen’ by the Telegraph’s chief theatre critic, Alecky is a playwright and screenwriter who specializes in creating the script from interviews recorded from real life. She won a Time Out Award for her first play, Come Out Eli, and was selected as one of Screen International’s Stars of Tomorrow following her television drama A Man in a Box (Channel 4). Her work since then has included The Girlfriend Experience (Royal Court /Young Vic) and Little Revolution (Almeida). In 2011 her innovative musical London Road (National Theatre Cottesloe /Olivier) won Best Musical at the Critics’ Circle Awards. She later adapted it into a screenplay (BBC Films /Cuba Pictures) released in 2015.

Waiting for God (BFI, SUMS), a short which she also directed, premiered at the London Film Festival 2021.

Most recently her play Our Generation opened at the National Theatre before moving to Chichester Festival Theatre.

James Balfour, Co-Founder of 1Rebel. James left investment banking in 2007 to complete his lifelong dream of climbing Mount Everest making him one of the youngest Briton’s to do so.

Since then, James has completed many expeditions including leading a team to the South Pole. In 2007 James joined forces with his father to co-found Jatomi fitness. After 4 years in Eastern Europe, James moved to Malaysia to grow the business as CEO of Asia.

In 2015, alongside his business partner Giled Dean, James went on to found 1Rebel which now has clubs in the UK, Middle East and Australia.

coolbrandsuk.com

Rhael

‘LionHeart’

Hannah Carter Sam Coniff Simon Chambers

Cape OGGS®, founder Uncertainty Experts, creator Storm Models, founder

Poet, presenter & speaker

LionHeart is an award-winning Poet, BBC Radio London Presenter and TEDx Speaker. He is also one of the first Associate Artists of The Royal Albert Hall in over 150 years.

An honorary fellow of the Royal Institute of British Architects (RIBA) for his contribution to architecture. LionHeart is the first Poet in Residence at the prestigious Saatchi Gallery, and various architecture practises globally in Oslo, America and Japan.

He has been commissioned by brands including Netflix, IWC Schaffhausen, Bentley, Warner Music Group, Lloyds of London, the BBC, the British Library and more.

Having spent 12 years in the pharmaceutical industry, launching products globally across a range of disease areas, Hannah gained scientific product development experience and strategic expertise which has enable fast innovation in unmet need areas. Her belief; there are unnecessary eggs in our food chain that cause cruelty to chickens and puts pressure on the planet. Her mission; to create delicious opportunities for people to make positive change in everyday moments. In June 2019 OGGS® launched the UK’s first Vegan Bakery range into UK Supermarkets, since then gaining listings in five of the six top Grocers. In 2020 they launched UK’s first Liquid Egg Alternative – OGGS Aquafaba and in 2022 launched Scrambled OGGS – a chickpeaprotein based egg alternative for scrambling and cooking. Hannah’s passion is purpose driven profit, providing solutions to the world that offer longer term sustainability with little compromise as Hannah believes it’s the only way we can create change, quickly.

Simon Chambers joined a fledgling Storm in 1988 after a spell in finance. Partnering with his sister, Sarah Doukas, they took Storm from a start-up to become the leading UK model & talent agency, pioneering 360° career management for the likes of Kate Moss, Lily Cole, Lorraine Pascale & Cara Delevingne. This included developing own-brand lines for them in fashion, fragrance & beauty as well as publishing & broadcast projects. In 2014 he launched Storm Vision, the digital influencer arm of Storm, to partner with brands in their social communications. Today across our Artists, Vision & Creative divisions we represent talent as varied as Cindy Crawford, Mia Regan (@ mimimoocher) and Not3s.  Simon has been a Director of the British Fashion Model Agents Association for over 30 years liaising regularly with Government across all issues facing the industry.

Sam is most recently the Creator of Uncertainty Experts, a unique hybrid of online learning, interactive documentary, and psychological intervention. He is the author of the international best-seller and “modern lifebible” Be More Pirate. He was Co-Founder of Livity, the multiaward-winning social enterprise and youth-led creative Network, Cofounder of Digify Africa, providing transformational digital skills to thousands of young Africans and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others and he turned down an MBE in 2020.

A consultant to brands from Rolex to Red Bull, and a mentor to many entrepreneurs and innovators around the world. Sam is also an in-demand Keynote Speaker, facilitator, host and MC (but not the rapping kind, sadly).

Dom Cools

Lartigue

Dominic Cools-Lartigue is the founder of Street Feast, which when it launched in 2012 pioneered a night market culture in London. His renovation of disused buildings into vibrant dining spaces helped revolutionise how we eat out, with venues like Dalston Yard, Hawker House and Dinerama inspiring the wave of food halls currently sweeping the nation.

Prior to this, during a fifteen-year career in the music industry, Dominic worked with the likes of Daft Punk and Ice T, as he created events all over the world from Ibiza to Miami.

In March 2020 when London went into its first lockdown, Dominic set up A Plate For London, which would go on to feed 35,000 people in need that year.

In August 2020 he launched the Tramshed Project, a pop-up coworking, dining and cultural hub that The Telegraph referred to as “the future of dining.”

The Hackney born DJ for over 25 started playing music in his bedroom at the age of 15.

In the mid-1990’s he met Timmi Magic and Mikee B, they formed The Dreem Teem and went on to join Radio 1. He has also hosted a football show on BBC Radio 5 Live and appeared on Strictly Come Dancing, The Weakest link and won an edition of Celebrity Mastermind

His broadcasting experience and football knowledge saw him signed up by The Premier League and has been there since 2014.

July 2022 saw Spoony join BBC Radio 2 for his own weekly show ‘The Good Groove’.

Nicola completed her studies in London and worked with Harrods Design Studio to develop her interior design skills; she then explored the hospitality design sector and dealt with international commercial projects, hotels and restaurants. She spent two years on site in Turkey, overseeing and designing the interior of the Intercontinental HNWI’s on various residential schemes in locations worldwide.

Nicola founded Argent Design in 1997 and since her first year of trading quickly gained a solid client-base of private individuals of both UK and international reputable standing.

David Gandy is a British supermodel and businessman. Born in Essex, Gandy is one of the most recognisable faces in fashion. After winning a televised modelling competition at the age of 21 he went on to transform male industry perception and standards with his muscular build, becoming one of the world’s most successful male supermodels. Alongside his iconic campaigns for Dolce & Gabbana he has worked with the most exclusive brands and best names in the industry, from high fashion to high street, and was the only male model to walk the ‘runway’ at the Olympics closing ceremony in 2012. Gandy’s passions include his love of classic cars and philanthropic work, such as his Ambassadorship for Battersea Dogs & Cats Home. In 2021 Gandy launched his eponymous fashion and lifestyle brand David Gandy Wellwear which offers a definitive range of soft, comfortable wardrobe essentials inspired by his 20 years industry experience. He lives in London with his partner Stephanie, two daughters and dog Dora.

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Aron Gelbard

Inspired by his own frustrating experiences as a customer, Aron pioneered the letterbox flowers concept, co-founding Bloom & Wild in 2013. Applying technology and data science early on, Aron led the reinvention of an industry and built Bloom & Wild into Europe’s leading online flower and plant platform in just eight years. Now operating in eight markets with a family of three consumer brands, Aron has established a culture with strong values at its heart, and a commitment to community and sustainability. Deeply immersed in the London start-ups scene, Aron is an active angel investor and advisor and is an ambassador for Huckletree. Aron is a signatory to the Founders Pledge, joining a community of entrepreneurs who have committed to leveraging their success for social good.

Mary Greenwell Henry Holland Katie

Make-up artist

Hillier

Creative director & renowned accessories designer

Mary Greenwell is one of the world’s most sought-after makeup artists. Her influence over the fashion and beauty industries is undisputed. From creating new trends on the catwalk to winning numerous beauty awards, Mary continues to be one of the best make-up specialists in the industry.

Mary worked on some of the most iconic magazine covers on some of the most supermodels Christy Turlington, Linda Evangelista, Stephanie Seymour and Cindy Crawford.

A defining moment in Mary’s career came when Liz Tilberis introduced her to Diana, Princess of Wales. Mary helped to re-define her image and worked on some of the most iconic photo shoots with her.

Mary has continued to be the ‘must-have’ make-up artist for celebrities and she continues to travel the world for clients such as Amanda Seyfried, Cate Blanchett, Elizabeth Debbicki, Jennifer Lawrence, Jessica Chastain and Lily James.

For nearly twenty years, Katie Hillier has worked creatively to produce bags, jewellery, accessories and RTW, that fuse classic British irrelevant style with high-end luxury.

Hillier has worked on many creative collaborations, including of course, Luella Bartley with whom she runs the cool luxury label, Hillier Bartley.

Her passionate and visceral reaction to ideas means simple gestures become elevated, eventually turning into iconic shapes and products; the paperclip earring, her infamous Bunny Bag.

Henry is a leading strategic brand development specialist and creative consultant with over 13 years as the Founder and Creative Director of a global brand. Specialist in licensing, collaborations and brand extension partnerships across categories from Fashion to Sportswear, Home and Interiors and Tech.

Intrinsic knowledge of the international fashion business across all areas from branding, marketing, design, development, production and sales.

Tom Honeyands

The Tech Chap, content creator

Mr JWW Tamara Kalinic

Content creator, Youtuber Content creator

Tino Kamal

Artist & musician

Tom Honeyands is the creator of ‘The Tech Chap’, one of the UK’s most popular tech YouTube, Instagram & TikTok channels. His unboxing and reviews for phones, laptops, PC and car tech has gained him over 1.4 million followers and 300 million views!

Starting his YouTube journey in 2015, with no audience and just an iPhone for a camera, his channel has since attracted 170 million views and is part of a global social audience of over 1.5 million in 2021. MrJWW gained traction in the automotive world through his production of unique and compelling content, sharing an exclusive insight into the incredible world of luxury supercars and the aspirational lifestyle that comes with them.

James is a content creator who crafts videos for his own channels and works closely with the largest brands in the industry to innovate fresh content for their platforms.

He now presents across various channels, ranging from Formula E live TV races to product launches and car adverts. Spanning racing, driving and the lifestyle which embodies them both, the JWW brand attracts a passionate audience from more than 120 countries and is lauded for its entertainment and editorial quality.

Tamara Kalinic is a European Content Creator and Key opinion leader with deep knowledge on current consumer taste and retail culture. Her passion for smart consuming and wise shopping habits helped her create a large loyal following across different social media platforms such as Instagram, YouTube and TikTok. Even though she obtained a Masters Degree in Pharmacy, Tamara has been working in the Fashion and Beauty sector for over ten years and is always present at front rows of international fashion weeks. After years of working closely with top names in luxury fashion, Tamara is now also consulting, especially when it comes to consumer relations and retail excellence.

Kemaal Martino Izli, known professionally as Tino Kamal is a British Artist, songwriter, fashion icon and designer originally from Shepard’s Bush, West London. Tino is set to release his 7th independent studio album under his own label ‘Tappedwidit’ on June 20th 2022, in addition to releasing his own clothing brand too. His unique sound of both drill musicality & melodies is set to take the industry into a new ear space. Discovered by legendary photographer Nick Knight 7 years ago, the two creatives continue to push Tino’s Films out of the boundaries of new technology, whether it is fashion or music. Tino has also recently introduced his alter ego, ‘T.Riah’, a reincarnation of his mother. Tino quotes ‘A perfect solo duo in one human’. I mix the Masculine with Feminine. “Gangster Drag” is a lifestyle that is best described as a hybrid of street demeanour with female tendencies. I love who I am & what I stand for. #Freedababes

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Leyla Kazim Mark Krendel Millie Kendall

Leyla Kazim is a food and travel presenter, broadcaster, journalist and digital creator. She has been a presenter on BBC Radio 4’s The Food Programme since 2019 and TV judge on Channel 4’s cooking competition show Beat The Chef.

Leyla has an Astrophysics BSc from University College London and a mixed-heritage Cypriot and Mauritian background. Having been brought up with exceptional cooking and appreciating the huge range of flavours available in the culinary world, she travels to eat and spent 2015 on one big trip, eating her way around the globe. She drew on her catalogue of culinary experiences to cocreate Lonely Planet’s book: The Ultimate Eatlist, The World’s Top 500 Food Experiences. Leyla’s interests and expertise lie in food, travel and celebrating the beauty and diversity of the natural world in the UK and beyond, including gardening, sustainability, permaculture, farming and food production, food preservation and food traditions.

CEO of the British Beauty Council, retail maven and brand creator, Millie Kendall has been instrumental in the success of cult brands including Shu Uemura, Aveda, Tweezerman, L’Occitane and Ruby & Millie. Having worked with the UK’s leading retailers, Millie has been creating and marketing beauty brands for the past 30 year’s. Millie was awarded an MBE in 2007 for her services to the cosmetic industry, and an OBE in 2022 for services to the hair and beauty industry.

Julian Knoxx

Poet, visual artist & filmmaker

Born in Sierra Leone, Julianknxx is a poet, visual artist and filmmaker whose practice crosses the boundaries of written word, music and visual art. Through his practice Julianknxx explores themes of inheritance, loss, and belonging, and their effects on personal and interpersonal narratives.

With his critical engagement with art history and philosophy, Julianknxx uses his personal history as a prism through which to deconstruct dominant perspectives on African art, ideas, history and culture. Rich with symbolism and complex layering his work conveys our continuing and necessary task of defining and redefining ourselves through the simultaneous rejection of extrinsic labels and repositioning of ourselves within new collective narratives. Through project Julianknxx & Friends, Julianknxx catalogues a living archive of African diaspora experience, creating a collaborative space for artists to communicate whilst navigating a multiplicity of cultural identities, sense of belonging and creative expressions.

Mark has over a decade’s experience structuring innovative deals across the entertainment industry. Having established the digital and commercial divisions at Universal, he founded partnership specialists 8lbs to help talent, rights holders and brands work together. In addition to delivering campaigns for the likes of boohoo, Annabel’s and Xperia, the team is forging new ways for talent and investors to launch collaborative ventures.

Simon Lazenby

Sky Sports presenter

Simon Lazenby is the lead presenter of Sky Sports BAFTA award winning Formula One coverage. Over his career he has fronted some of the biggest sporting events on the planet. From Test match cricket, PGA and European tour golf events he then went on to lead the presentation team for Sky Rugby for ten years. This included two British and Irish Lion’s tours to New Zealand and South Africa, the Heineken Cup and England internationals both at home and abroad. In 2012 he moved across to lead the Sky F1 team as the company launched a new channel dedicated to the sport. Working closely with the likes of Martin Brundle, Jenson Button, Damon Hill and Danica Patrick, Simon has continued in the role as the popularity of Formula One has grown. This culminated in the team winning the BAFTA for their coverage of the dramatic season ending race in Abu Dhabi in November of last year.

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Caspar Lee Melodie Leung

Hannah Marshall Content

& entrepreneur

Caspar Lee is a British-South African creator, entrepreneur and investor who rose to prominence with his popular Youtube channel. He’s collaborated with many of the world’s biggest stars including Ed Sheeran, Dwayne Johnson, Chris Pratt, Kevin Hart and Anna Kendricks. After finding success as an entertainer, Caspar co-took the role of chief visionary Officer. The company operates globally with over 70 employees leading brands as clients. Later he co-founded Margravine Management with Joe Sugg. IMG invested and is a strategic partner to the company.

Melodie Leung is an Associate Director at Zaha Hadid Architects (ZHA) where she has been a leading designer within the practice for over 15 years. She has overseen the delivery of notable projects across architecture, public realm, interiors, product design, and experiential design and continues to work closely with the firm’s research teams in incorporating the latest strategies in digital fabrication and design. A former unit master at the Architectural Association (Experimental 18), Melodie has served as a jury member for the Design Museum, D&AD, and the City of London Corporation and serves as a Trustee of the Museum of Architecture, and Architecture Editor at Large for Ala Champ Magazine.

Marshall is an award— winning British artist and founder of the experiential studio H+.

She creates immersive installation art which encourages deeper listening and amplifies human connection. Physical and emotive environments which embrace the liminal are crafted with minimalist precision. Her practice intersects architecture, sculpture and live art. Marshall’s creative DNA is marked by aesthetic + spiritual hybridity. Deploying her signature black + light, she continually explores the dichotomous relationship between silence and sound.

H+ creates compelling, culturally important work that cuts through the noise, for brands including: the British Museum, Selfridges, Sony, Mercedes-Benz, Red Bull, Swarovski, Soho House, London Borough of Culture and Nike.

Joe McCanta Mike McGee

Natalie Melton Theo Michael

He’s the jazz pianist-turnedsommelier-turned-bartender who swapped the blue skies of the O.C. for the grey skies of the UK and became the face of Grey Goose along the way.

Joe has been working in the drinks industry for 20 years now and as part of his Grey Goose ambassador role, has designed signature cocktails for events including the Vanity Fair Oscar Party, Cannes Film Festival, BAFTAs, and Grammys.

Having moved to Whitstable on the Kent coast to escape the city, Joe’s love for the seaside was reignited. This inspired him to found Coast Drinks and start creating refreshing drinks; made with coastal ingredients and inspired by different shores from around the world because everything is more refreshing at the coast.

Framestore. A global VFX company that prides itself on combining creativity, innovation and technology to make extraordinary images and immersive experiences. Mike’s multi-layered experience as a VFX Supervisor, Director and Creative Leader has seen him spearhead some of the world’s most innovation-focused film, TV and advertising projects. His eye for detail and ability to see ahead earned him a reputation as a key industry thought leader, judge and speaker at global creative summits.

As creative director of the Crafts Council, the UK’s national charity for craft, Natalie’s role has encompassed creative programming, the publication of Crafts magazine, the leading print authority on craft, and brand, marketing and communications. A passionate believer in the power of partnership, she has shaped numerous collaborations that spotlight craft makers and their skills, with the likes of Burberry, Selfridges, Liberty, Chelsea Flower Show and many more.

From 2012-2018 she was she was co-founder and managing director of The New Craftsmen, a business which curates, commissions and sells unique contemporary objects rooted in craftsmanship and narrative made by makers from across the British Isles.

She is a regular spokesperson and commentator on craft in the media.

Previous to Theo’s career in food, he sat on the board of a PLC and was MD of a recruitment business for 15 years. After appearing on Masterchef 2014, Theo exited the business to follow his passion for food.

Theo is now Executive Chef and award-winning author with 7 published cookbooks and counting. Two of Theo’s books won the Gourmand World Cookbook awards and have been translated into multiple languages. Theo is regularly in the press and media including radio and TV (BBC Morning Live, ITV This Morning, Food Network) and is resident TV chef on Channel 4’s Steph’s Packed Lunch.

Theo was coined as the ‘UK’s Home Economist’ by the press after hosting 36 live Cookalong’s with his children to thousands of families around the world during the first lockdown.

Theo is co-founder of FiveDinners. com – an online meal planning and shopping platform.

Nachson Mimran

Catie Munnings

Rally driver, brand ambassador & presenter

Morag Myerscough Nenda Neruner

Artist & designer

Recording artist

Nachson Mimran is a father, entrepreneur, co-founder and CEO of to.org, Creative Director and Chairman of the Board of The Alpina Gstaad, and Provocateur in Chief of several organisations including Extreme E.

Founded in 2015 by Nachson and his brother Arieh Mimran, to.org is a venture fund, foundation, and collection of creative endeavours, all focused on accelerating Earth’s most vital ventures.

With a passion for nature and humanity stemming from a childhood spent in West Africa and Europe, Nachson leverages his network to address Earth’s most pressing challenges and ensure the future health of people and planet.

Catie Munnings is a Red Bull athlete, Harley Davidson Ambassador and motoring prodigy. In her first year in the sport, Catie won the FIA Ladies European Rally Championship, making her the first Briton to win a European Rally title in over 49 years. Competing in a male dominated sport, Catie now works closely with organisations to even out gender ratios in workplaces and encourage the next generation to challenge gender stereotypes. Catie has presented several TV shows, including Catie’s Amazing Machines on CBeebies, as well as How to be Epic on CBBC and Secrets of the Supercars for Dave on UKTV. Catie also participates in the series Extreme E, where competitors use electric SUVs to race in remote parts of the world. All racing locations maintain a ‘legacy programme’, which is chosen by scientists, to make a positive contribution towards the impacts of climate change relating to that area.

Morag Myerscough, a London born and bred artist and designer whose work is characterised by an engaging boldness, strong use of colour and high levels of positive energy. She creates huge structural installations and immersive spatial works that champion community and public interaction.

Morag was made a ‘Royal Designer for Industry’ RDI RSA. Honorary Fellow, Royal Institute of British Architects. Honorary Fellow, University Arts London (UAL CSM). Honorary Doctorate, Gloucester University, UK. Honorary Professorship, University for the Creative Arts (UCA). Honorary Fellow, Arts University Bournemouth (AUB).

Nenda Neururer is an Austrian born actress and international recording artist who graduated from Rose Bruford College in 2017.

She represented Rose Bruford at the 2017 Sam Wanamaker Festival, playing Vittoria in The White Devil.

Nenda’s theatre credits include THE BORROWERS at the Watermill Theatre, ROMEO AND JULIET at the Orange Tree Theatre, JERUSALEM at the Watermill Theatre, WHITE TEETH at the Kiln Theatre, and DEATH OF A SALESMAN at the Young Vic Theatre and the West End.

Nenda’s song ‘Mixed Feelings’ climbed to number one of the Austrian FM4 charts.

She can now be seen as one of the leads in the exciting Sky Original series THE RISING.

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Melissa Obadash Brenock

O’Connor

Natasha O’Keeffee Adah Parris

Fashion designer Actor Actor Artist & activist

Melissa Odabash launched her eponymous label in 1999 and was soon credited with ‘introducing high fashion into resortwear’ with her swimwear described by Vogue as ‘The Ferraris of the bikini world.’

Established for over two decades, her insightful know-how demonstrates the skill and time that it has taken to really become a master and pioneer in her industry. Today the brand is sold in 56 countries and distributed in over 600 outlets including two London based boutiques and worldwide ecommerce.

Melissa has been fortunate enough to receive many accolades, most notably however, she received her MBE from Her Majesty Queen Elizabeth for services to the international swimwear industry and continued philanthropic ventures, a recent milestone in her career.

Born in 2000, British actor Brenock O’Connor is perhaps best known for his role of ‘Olly’ in Game of Thrones. Brenock has recently been seen in the second series of Amazon’s hit television adaptation of Anthony Horowitz’ hit series Alex Rider, playing Alex’s best friend and sidekick, ‘Tom’.  Other television work includes Sky’s series Living the Dream as ‘Freddie’, ‘Jon’ in Channel 4’s BAFTA nominated Irish comedy Derry Girls, and BBC series’ Dickensian and The Split.

In 2019, Brenock starred as the leading role ‘Conor’ in the new musical adaptation of hit film Sing Street, which opened at the New York Theatre Workshop.

Natasha O’Keeffee is a British star of stage, television and film who trained at the Royal Welsh College of Music and Drama. She is best known for her role as Lizzie Stark in the globally loved PEAKY BLINDERS. Natasha’s other TV credits include Sky’s INTERGALACTIC; STRIKE, with Tom Burke; RTÉ’s REBELLION; TEMPLE, with Mark Strong; period drama RESISTANCE; BBC’s SHERLOCK, with Benedict Cumberbatch; JEKYLL AND HYDE, with Tom Bateman and Donald Sumpter; THE LAST PANTHERS, with John Hurt and Samantha Morton; ITV’s GRANTCHESTER; E4’s MISFITS; and BBC’s LIP SERVICE, with Emun Elliott. Her film credits include John Hardwick’s SVENGALI, with Martin Freeman, and FILTH, with James McAvoy. Most recently we saw Natasha reprising the role of Lizzie Stark in the eagerly anticipated final season of PEAKY BLINDERS. We can next look forward to seeing Natasha in the second season of Amazon’s THE WHEEL OF TIME and independent film TYGER written by Dylan Edwards.

An enthusiastic curator of people, patterns and stories, her work sits at the intersection of ecology, technology, innovation and art. Adah focuses on changing how we experience the world by asking, “What type of Ancestor do you want to be?”

In 2020, Adah was long-listed as one of the Most Influential Women in UK Technology.  In 2019, she was recognised as one of TED Talks Global Emerging Innovators. In 2018, she was recognised as one of the UK’s Top 100 Black and Minority Ethnic (BAME) Leaders in Technology and in early 2022 Adah was announced the Chair of the Centre for Cultural Values Advisory Group

Rankin

Photographer, publisher & film director

Holly Rubenstein

Podcaster & journalist

Caroline Rush

British Fashion Council (BFC), CEO

Rankin is a British photographer, publisher, and film director. Alongside being head of the eponymous agency RANKIN Creative, which puts strategy, creative and production all under one roof.

Through RANKIN Creative, he is best known for work that is on the cultural cusp and leading future trends: producing rule-breaking campaigns for brands such as Unilever, L’Oreal and Samsonite; creating wide reaching projects for charities including Women’s Aid and Macmillan; and shooting music videos for the likes of Miley Cyrus, Rita Ora and Kelis.

Rankin’s photography portfolio ranges from portraiture to documentary. He has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.

Rankin lives in London.

Holly Rubenstein is a London-based podcaster, journalist, and travel expert.

She is the host and producer of the award-winning podcast, The Travel Diaries, which is one of the UK’s most listened to podcasts with guests ranging from Stanley Tucci to Sir Ranulph Fiennes, and Michael Palin to Jo Malone.

She is a travel expert for major broadcast outlets and brands; the Contributing Editor of Country & Town House Magazine and luxury travel guide Luxury Explorer, as well as a writer for the national papers.

Holly previously reported and produced for Reuters, Getty, ITV’s Lorraine, Associated Press, the BBC, and Snapchat. She was also the Entertainment Producer and Reporter for ITV’s Good Morning Britain.

Since her appointment as Chief Executive in April 2009, Caroline has focused on strengthening the British Fashion Council’s network and platforms to connect businesses with global audiences both trade and consumer.

During this time London Fashion Week has become a globally recognised platform for creativite fashion talent, London Fashion Week Men’s was launched in 2012 and more recently the four fashion weeks in London have become gender neutral with a pivot to digital for June 2020 and beyond. The Fashion Awards has become the global awards for the fashion industry and has raised £ms for the BFC’s charitable projects.

Tom is an expert in foresight, strategy and transformation, visions and models, change and development. For two decades up to 2020, he has been forecasting and making the future happen with The Future Laboratory for the world’s biggest and best known brands. With his new boutique Norwegian agency Avansere, Tom explores and advances the most effective next generation enterprises.

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Holly Scott-Lidgett

Casting & creative director

Juliet Sear

Cakeologist

Ana Silva O’Reilly Ben Spriggs

As a casting and creative director, Holly brings over 20 years of experience working both in-house and as a consultant in the luxury fashion and beauty sector.

Adopting a fully integrated approach to cement the cultural narrative of the brand, Holly inspires and drives the brand vision through casting, talent procurement and creative direction.

Client range from GOOD AMERICAN, Bella Freud and Erdem to beauty brands such as Rimmel, Max Factor, Charlotte Tilbury as well as working with editorial publications such as BEAUTY PAPERS and ELLE.

Juliet Sear is one of the UK’s leading cakeologists; building a reputation for creativity, innovation and making impressive and challenging cakes accessible to the average baker. Her no-nonsense, down to earth approach makes her creations accessible as well as highly entertaining. Juliet fronted her debut baking show for ITV ‘Beautiful Baking with Juliet Sear’. She is a regular presenter on ITV’s This Morning show and designed and created the edible animated characters for Channel 4’s Great British Bake Off for their TV, social and print media advertising campaigns.

Mrs. O Around the World launched in November 2011, when its author, Ana Silva O’Reilly, decided to publish her vast travel knowledge to benefit friends, family and the wider online community.

Now 10 years old, Mrs. O Around the World has evolved into a leading luxury travel and lifestyle blog, renowned for sharing stunning destinations, tips and tricks, and insights into the best places to eat, drink, shop, and everything in between.

Originally from Portugal, Ana is based in the UK and has a degree in Business Studies and an MBA from Henley Business School and runs her boutique marketing consultancy firm, following a corporate career B2B marketing.

Mrs. O Around the World is ranked third in USA Today’s list of luxury travel blogs, and is included in Vuelio’s (formerly Cision) top 10 UK blogs and in its list of top 10 luxury travel blogs.

Ben Spriggs is the UK editor-inchief of ELLE Decoration, the world’s bestselling interiors magazine. With over 20 years’ experience of lifestyle, interiors, and design journalism, he has divided his career between newspapers and print magazines. Having held senior roles at The Sunday Times Style, The Guardian and The Daily Telegraph, Ben also worked on the UK launch of InStyle, Livingetc and edited Real Homes.

He has spent much of the last ten years driving the ELLE Decoration brand in the UK and took over the editorship in July 2017.

With an avid interest in contemporary design and décor and an unrivalled reputation, Ben also often gives talks, chairsdiscussions and acts as a spokesperson for the interiors industry.

Farrah Storr

Substack UK, Head of writing partnerships

Jessica Swale

Filmmaker, writer & director

Hans Ulrich Obrist

Serpentine Galleries, artistic director

Bengi Unsal Institute of Contemporary Arts (ICA), director

Farrah Storr is the Head of Writer Partnerships for Substack UK- one of the world’s biggest and fastestgrowing newsletter platforms. Prior to joining the tech company, Farrah was a glossy magazine editor for over a decade, most notably of of ELLE and Cosmopolitan as well as the founding editor-in-chief of Women’s Health.

Farrah also sits on the board of The National Theatre and has advised government on social mobility in her capacity as a board member of The Social Mobility Commission. For her work in the creative industries and social mobility, Farrah was recently made a fellow of Kings College London.

She has been cited as one of only 36 BAME leaders in The Guardian & Operation Black Votes UK’s 1000 Most Powerful list and recognised as one of the capital’s most powerful change makers in media in The Evening Standard’s Progress 1000.

Jessica is an Olivier award winning film maker, writer and director.

Her first play, Blue Stockings won her an Evening Standard Most Promising Playwright nomination and is now on the GCSE drama syllabus.

Her second, Nell Gwynn, transferred to the West End and won an Olivier Award. She is currently writing the screenplay for Working Title.

Her first short, Leading Lady Parts became a viral hit with over 25 million views.

Summerland, her debut feature film, was released in 2020.

She has since shot two episodes of Ten Percent. Her latest projects include Jo Baker’s novel Longbourn, Persuasion for Fox Searchlight and a major new TV series for Left Bank. She also wrote the screenplay for the Horrible Histories Movie.

Hans Ulrich Obrist (b. 1968, Zurich, Switzerland) is Artistic Director of the Serpentine in London, Senior Advisor at LUMA Arles, and Senior Artistic Advisor at The Shed in New York. Prior to this, he was the Curator of the Musée d’Art Moderne de la Ville de Paris. Since his first show “World Soup” (The Kitchen Show) in 1991, he has curated more than 350 shows.

Obrist’s recent publications include Ways of Curating (2015), The Age of Earthquakes (2015), Lives of the Artists, Lives of Architects (2015), Mondialité (2017), Somewhere Totally Else (2018), The Athens Dialogues (2018), Maria Lassnig: Letters (2020), Entrevistas Brasileiras: Volume 2 (2020), and 140 Ideas for Planet Earth (2021).

Bengi Ünsal is the Director of the Institute of Contemporary Arts (ICA) in London since March 2022. As the ICA enters its 75th year, Ünsal leads in reintroducing live music into the programme, with acts including Alewya, Tamino, Nemahsis and Naima Bock among many others.Before that, she was the Head of Contemporary Music at Southbank Centre, the UK’s largest arts centre, where she was responsible for a year-round programme of more than 200 gigs and contemporary music performances across its iconic venues - Royal Festival Hall, Queen Elizabeth Hall and Purcell Room, along with managing the awardwinning Meltdown. She is on the board of Nest Collective, and in April 2018 was included in She Said So’s Alternative Power Music 100 list.

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Diana Verde Nieto

Positive Luxury, Co-founder & Co-CEO

Harriet Vine John Vial Roger Wade

Diana Verde Nieto is the Cofounder of Positive Luxury, a company that help companies adapt and transition to a new climate economy by assessing their ESG performance, enabling them to forecast social and environmental risks and future proof their business. Diana is a pioneer in ESG and a globally recognised figure in the sustainability field. Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School, and she has been trained by Former USA Vice President, Al Gore at the Alliance of Climate Protection and subsequently being honoured by the World Economic Forum as a Young Global Leader.

Sloane Salon, celebrity hairdresser & founder BOXPARK, founder & CEO

John Vial is a globally renowned stylist whose vision, technique and creative flair assures he is constantly in demand from designers, celebrities, magazines, and international beauty brands.

He is an industry pacesetter who continues to push creative boundaries. He is the resident Hair Stylist on TV Series 10 Years Younger and is of course celebrity stylist of choice to a host of leading names from the Spice Girls to Bjork. Collaborations range from Zaha Hadid to Tim Walker.

No one is as passionate about hair as John Vial.

Tatty Devine, creative director & co-founder

As creative Director and CoFounder of Tatty Devine, Harriet is a British artist who constantly pushes the boundaries of what’s possible and challenges the very notion of what jewellery design is considered to be. Over twenty years ago, she founded Tatty Devine the world’s go-to brand for original and fun statement jewellery, in East London with her friend Rosie Wolfenden.

Key collaborations include Equality Now, David Bowie and Frida Khalo. In 2019, Harriet was an expert craft judge on Channel 4’s The Fantastical Factory of Curious Craft, has co-authored two books and in 2013, she was awarded an MBE for services to the fashion industry.”

Roger also started Boxfresh, the original British Streetwear brand in 1989. He grew Boxfresh from a market stall to an international brand selling in over 12 different countries.

In 2005, Roger sold Boxfresh to Pentland Brands and formed his own brand consultancy, Brands Incorporated. In 2011, Roger created the World’s 1st Pop up Mall in Shoreditch. He went onto create a further Boxpark sites in Croydon and Wembley. In 2021 Roger sold his majority share in Boxpark to LDC.

Roger is a creative entrepreneur. He is passionate about independent brands, the future of retail, and thinking outside the Box!

Stephen Webster

Sian Welby

Television & radio host

Steven Wilson Artist & designer

Yaya + Lloyd

Content creators

Founded on 40 vibrant years of technical excellence, London based, luxury jewellery designer Stephen Webster, is internationally renowned for his fearless design, traditional craftsmanship, and cutting-edge process. Rebellious yet ethical, the brand genuinely stands for something good using materials that are always thoughtfully and responsibly sourced, with a commitment to sustainable practices.

With over 100 points of sale worldwide, including the Stephen Webster flagship Mount Street salon, the brand continues to thrive under its Founder and Creative Director, Stephen Webster, and the introduction of Stephen’s daughter, Amy Webster.

Television and radio host Sian Welby can currently be heard every weekday morning on the Capital Breakfast Show that she co-hosts with Roman Kemp and Sonny Jay. They are joined by the biggest guests from the world of entertainment as they wake up the nation from 6am-10am.

Prior to joining Capital Sian had her own show on Heart where she hosted guests including P!nk, Chris Pratt and Sam Smith, and events like Ed Sheeran’s secret live concert to the Regent Street Christmas light’s switch-on.

Sian was a weather presenter for Channel 6, where her creative comedy forecasts went viral, racking up 10 million views.

Born in London, Steven Wilson now runs his studio from his home in Brighton where he continually experiments with techniques and processes to fuel his varied and experimental work.

Since his graduation from Brighton University in 2001 he has investigated possibilities with collage, printmaking, perspex and play-doh alongside his ongoing quest to discover new digital techniques meaning his work is constantly evolving.

His Illustrations and typography have been commissioned by clients such as BBH, AKQA, Nike, Virgin, Neiman Marcus, MTV, NYC&GO, AIGA, The Oscars, The New Yorker, Wallpaper Magazine, Sony BMG, Warner Music, Wired and the New York Times.

In the past he’s exhibited his work at BBH London, Team One LA and Karl Lagerfeld in London, while in 2019 he’s had three exhibitions in Korea, including one at Kumho Museum of Art.

Yaya and Lloyd are an awardwinning travel duo who create wanderlust-inducing content under the moniker, Hand Luggage Only. Founded in 2014 whilst Yaya and Lloyd were studying, the pair have since built their travelblog into a global sensation that gets over one million monthly unique visitors.

Focusing on attainable travel, Yaya and Lloyd have inspired thousands with their stunning content and helpful tips.

The duo expanded their travel brand across all the major social networks, striking success on Pinterest, where they gain over 10 million impressions a month, and TikTok where they have over one million followers and counting.

Yaya and Lloyd are also the authors of ‘Hand Luggage Only: Great Britain’, the must-have travel guide for exploring Great Britain’s finest.

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Qualifiying CoolBrands 2022/23

111SKIN

1800 Tequila 1Rebel

20th Century Studios 67 Pall Mall Abel & Cole Absolut Ace & Tate Acne Studios

Acqua di Parma Activision Blizzard adidas Æcorn Aēsop aeydē Affordable Art Fair AGA Airbnb Alessi Alexander McQueen Alighieri All Points East Allbirds allplants Almeida Theatre AMARA American Express Amy’s Kitchen Anglepoise Annina Vogel Antipodes Apeman Apple Apple County Cider Co. Apple TV+ Appleton Estate Aram Aries Arise Arket Arlo

Aromatherapy Associates Artisan du Chocolat

Artist Residence Hotels Aston Martin

Athletic Greens

Athletic Propulsion Labs (APL) ATP Atelier Audi

Audio-Technica

Aveda Aviation B&B Italia Babbel Bala Bangles Balenciaga Balfour Balmain BAM Bamford Bang & Olufsen Barbican Bare Biology Barry’s Beats by Dr. Dre Beauty Pie Beavertown BELAZU Belvedere Vodka Belvoir Fruit Farms Ben & Jerry’s Benelli Bentley Berners Tavern Berry Bros. & Rudd Beyond Meat BFI PLAYER Biona Organic Biossance Bird & Blend Tea Co. Black Cow Black Eyewear Black Sheep Brewery Blacks Club Bleach London bleecker BLOK Bloom & Wild Bloomsbury

Bocca di Lupo Bodyism Bollinger Bolt

Booja-Booja Bookshop.org Bose Botanic Lab Bottega Veneta Bouclème Bowers & Wilkins Boxpark Bramley Brand Name Brat British Colour Standard Brompton Bruichladdich Bugatti  bulthaup Burberry Buster + Punch BY FAR Byredo Camden Town Brewery Camp Bestival Campari Candy Kittens Cannondale CanO Water Canon Caravan Carl Hansen & Søn Carmel Cartier

Casamigos

Casely-Hayford Cass Art Catchpole & Rye Celine CHANEL Chapel Down Charbonnel et Walker Charlotte Olympia

Charlotte Tilbury

Chase Vodka

Chiltern Firehouse Chococo Christian Louboutin Christopher Kane Church’s CÎROC Citymapper Clase Azul

Cloudwater Brew Co.

Coco de Mer

Codemasters Coldpress Collect: international art fair for modern craft and design Color Wow Columbia Pictures Comme des Garçons

Converse All Stars Core Cornerstone Cowshed Craft Gin Club

Craig Green Crosta & Mollica Cubitt

Cult Beauty Curious Brewery Curve Curzon Cutler and Gross Dalstons

Darjeeling Express Dash Water Daylesford Deliveroo Depop Desmond & Dempsey Dior Diplomático diptyque Discord Dishoom

Disney+

Dom Pérignon Don Julio

Dorset Nectar Dover Street Market Doves Farm Dr Sebagh Dr Stuart’s Dr. Jackson’s Dr. Martens Dr. Vranjes Dr.Jart+ DreamWorks

Dries Van Noten Drunk Elephant Dualit Ducati Dunkertons Duolingo Dyson Earl of East East London Liquor Company eBay Ecosia Ecover Electric Cinema Electronic Arts (EA) Elephant Gin End of The Road Festival END. Epic Games Equinox ercol Erdem Etsy

Everyman Cinemas Faber & Faber

Fairline Yachts

Fairphone

FALKE Farfetch Farrow & Ball

Fee Greening Feelunique

Fender Play

Fentimans

Fenty Beauty & Fenty Skin Ferrari Fever-Tree Field Day field&flower Fierce Grace Finisterre Fired Earth Fjällräven Kånken Flat Iron Flight Club Flos Form

Fortnum & Mason Four Pillars Four Sigmatic Foyles Frame Franco Manca Freddie’s Flowers

Frieze London Gaggenau GAIL’S ghd

Gianvito Rossi Glastonbury Glossier Google GoPro Gorillas Gosnells of London Graham and Green Granby Workshop Green Man Festival Grenson

GREY GOOSE Grind Grown Alchemist Gü GUBI Gucci Gusto Organic

Habito Haeckels Halo Top Ham Yard Hotel Hangar 1 Hanro Harman Kardon Harry’s Hasselblad Hauser & Wirth Hawkins & Brimble Hawksmoor HAY Heartcore Hedonism Wines Heliocare Hendrick’s Gin Herschel Supply Co Hershesons Hibiki Hillier Bartley Home Grown Homeslice Honest Burgers Honest Grapes Hotpod Yoga Hourglass House of Hackney Huda Beauty HUM Illamasqua Instagram Isle of Wight Festival Issey Miyake

ITALICUS Rosolio di Bergamotto J.W. Anderson Jacquemus Jaguar James White Jax Coco Jimmy Choo JO LOVES

Joe & Seph’s JÖRĐ

JSHealth Jude’s Kallø Karma Drinks Ketel One Botanical KETTLE Chips Kevyn Aucoin Kiehl’s KIND KINN Kip Kirk & Kirk Kitri Klarna Knoll KOBOX KOL Krug L’Enclume Laboratory Perfumes Labour and Wait Land Rover Laphroaig Latitude

Laura Mercier Laurent-Perrier Le Chameau Le Creuset Leica

Leiths School of Food and Wine Leon Leuchtturm1917 Liberty Lick Liforme Lime Wood Linda Farrow

Little Bread Pedlar Little Greene Little Soap Company Liv Living Proof Lizi’s Granola Lockdown Liquor & Co.

coolbrandsuk.com

Qualifiying CoolBrands 2022/23

Locke Hotels

Loewe

Lomography London Art Fair

London Fields Brewery lookfantastic Louis Vuitton LoveRaw

Lucky Saint Ludlow Food Festival Lululemon LUMIX Lyle’s M·A·C

Magic Rock Brewing Maison Margiela MALIN+GOETZ Manduka Mankind Manolo Blahnik Manomasa Maria Tash Marvel Studios MasterClass MATCHESFASHION.COM

Matilda Goad McLaren Melissa Odabash Mercedes-Benz method Miele Milk Makeup Mindful Chef Mindvalley MINI

Minor Figures Missoma Moleskine

Monica Vinader Monmouth Coffee Company Montblanc Monzo Motiv Moto Guzzi

Mr & Mrs Smith

Mr Lyan’s MR PORTER MUBI Mulberry Muuto Nailberry NARS Native Natoora NatureLab Nensi Dojaka Neous NET-A-PORTER.COM Netflix New Balance Nicholas Kirkwood Nike NIKKA Whisky Nikon Nintendo Nom Northern Bloc Nourished Nubian Skin NuFACE Nutmeg Nutribullet nuud Nyetimber Oatly Oculus Oddbox OFF-WHITE OLAPLEX

Ole & Steen Oliver Peoples Olivia von Halle Ombar onefinestay OPI Orbea Orchard Pig Oribe

Orlebar Brown OSKIA Ottolenghi OUAI Oura Outlaw’s Fish Kitchen Oxney Organic Estate Oyster Yachts Pact Coffee Palace Papier Paramount Pictures Pashley Pat McGrath Labs Patagonia Patch Patrón Tequila Patty & Bun Peloton Penguin Perky Blenders Perricone MD Perrier-Jouët Persol Philip Kingsley PHYTO Picturehouse Cinemas Pinterest Pip & Nut Piper’s Farm Pizza Pilgrims Planet Organic Plantation PlayStation Plenish Pol Roger Polaroid Polestar Pollen + Grace popchips Portobello Rd Gin POSCA Prada Primrose’s Kitchen

PROPERCORN

Psycle

Pukka

Pump Street Chocolate Punchdrunk Purdy & Figg Pureology RA (Royal Academy) Random House Rapha Rare Tea Company

Raw Raw Halo Ray Stitch Ray-Ban REAL Crisps REAL Kombucha Rebel Kitchen Remeo Gelato REN Clean Skincare Revolut Reyka Vodka Rhodia Richard Quinn

RIEDEL Ring River Cottage Cookery School Riverford Roberts Radio Rock Rose Rockett St George Rockstar Games Rococo Chocolates

Roksanda Rosa’s Thai Café Rosewood London Rovio

Royal Shakespeare Company (RSC) Rubies in the Rubble Rude Health Ruinart S.Pellegrino S’well Sabor

Sacai Saint Laurent Samsung Savage Vines Savage X Fenty SCOTT SCP Secret Cinema Seedlip Selfridges Seol + Gold Serpentine Seventh Generation Shackleton Shaun Leane Shazam Shoreditch House Shoryu Ramen Silent Pool Gin simplehuman Sipsmith SK-II Skandium SkinCeuticals Skydiamonds Slip Smeg smol Smythson Soho House Solange Sonder Sonos Sony Sony Music Entertainment SoulCycle SoundCloud Southbank Centre Space NK Specialized Spotify St-Germain

Starling Bank Stella McCartney

Stephen Webster Strong Roots

Sukin

Summer Fridays Sunseeker Susanne Kaufmann Symprove

Tangle Teezer Tanqueray

Tate teapigs

TED Tesla

The Arts Club

The Botanist The Conduit The Connaught The Fat Duck The Five Points Brewing Co The Gentlemen Baristas

The Hand & Flowers

The Handmade Cocktail Company

The Hepworth Wakefield

The House of St Barnabas The Hoxton

The Ivy Collection

The Kernel Brewery The Kraken

The Landmark Trust

The London EDITION

The Londoner

The Natural Deodorant Co. The Ned The New Craftsmen

The North Face

The Nue Co. The Ordinary THE OUTNET

The Paleo Food Co

The Palomar The Pig The Pilgrm

The Protein Ball Co. The Raw Chocolate Company

The River Café

The Rookery The Rug Company

The School of Life

The South London Gallery (SLG) The Standard, London The Thinking Traveller The Third Space The V&A

The Wild Beer Co The Zetter Townhouses Thinx

This Works THIS™ Thread & Tonic Tiffany & Co. TikTok Toast Ale tokyobike Tom Dixon TOM FORD Tonkotsu Tony’s Chocolonely Trafalger Studios TRIBE Triumph triyoga Trudon Turner Contemporary Twitch Tyrrells Uber Unbound Under Armour Union

Unique Homestays

Universal Music Group Universal Pictures Vagabond Coffee Roasters VanMoof Vans VARLEY Veja Vespa

Vestiaire Collective Vetements

Veuve Clicquot Vilebrequin Vintage Electric Vinted Vitamix Vitl Vitra Vivienne Westwood VOSS Wahl Warner Bros. WaterRower Waze WelleCo WhatsApp White Cube Whitechapel Gallery Whole Earth Whole Foods Market WHOOP Wild Wild Nutrition Wilderness Wildsmith Skin Willie’s Cacao Wolf & Badger Wolford

Wool and the Gang Wray & Nephew Xbox Yodomo YOGI TEA YouTube YSP (Yorkshire Sculpture Park) Zacapa Zanzan Zipcar Zoom Zopa

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